Oadby & Wigston Borough Council’s leisure providers, Sports Leisure Management Ltd (SLM), who operate under the name Everyone Active have posted record-breaking participation results for the last three months at their two Borough-based leisure facilities.
Between May and July this year, just under a quarter of a million people attend the Parklands and Wigston centres, with a new record attendance for a single month.
These high activity figures are well over the original predicted forecasts and much of this success has been credited to the focus on community engagement work that SLM undertake within the Borough.
In this three month period SLM has given over £10,000 worth of free community activities in the form of passes, memberships and free swimming - including opportunities for those on the ‘Supporting Leicestershire Families’ scheme and regular support for our talented athletes, as part of the ‘Go Gold’ scheme.
There are now nearly 49,000 people who have a free Everyone Active card and membership numbers for the gym and swim lessons also reached a new peak in June.
Dan Hicks, Area Manager at Everyone Active said: “We are delighted that the impact of our positive engagement with the community, in combination with the fantastic facilities is having such a positive response.
"This is having a great influence on getting more people, more active, more often. Much of this success is down to our partnership work with the Council, so we are really pleased to extend this partnership further with the forthcoming developments at Parklands Leisure Centre and Brocks Hill Visitor Centre.”
On 5 September 2017, Oadby & Wigston Borough Councillors voted to give the go-ahead to a £1.2m investment and a new partnership arrangement with SLM. This will mean other exciting improvements will happen at the Parklands site, which will help even more local residents and visitors from outside the Borough to get active.
Improvements outlined for Parklands include the building of a soft play area, fun climbing walls and enhanced on-site parking and pedestrian access. Plus, the café and activity space provision at Brocks Hill Visitor Centre will be upgraded to include catering for conferences and meetings.
Leader of Oadby & Wigston Borough Council, Cllr John Boyce commented on the recent participation figures: “I am delighted with the strong performance, it proves if you provide the right offer people will use it. I believe it also shows the benefit of a genuine partnership with an excellent contractor working with the Borough Council."